The definitive source of e-commerce definitions

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MSRP & MAP

What is MSRP? MSRP stands for Manufacturer’s Suggested Retail Price. It is the price recommended by the manufacturer for the…

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Winback Campaign

What is a Winback Campaign? A winback campaign is a type of marketing strategy aimed at re-engaging customers who have…

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The Definitive Source For Ecom & Marketing Definitions

Do you find yourself drowning in a sea of confusing jargon every time you try to learn something new about online marketing? Us, too–and we’re online marketing experts! (And don’t even get us started on the acronyms!)

That’s why we created this up-to-date database to provide an intuitive source of useful definitions and terminology, allowing you to stay ahead of the curve and leverage the lingo in the ever-evolving world of ecommerce and digital marketing.

Featured Definition

MSRP & MAP

What is MSRP? MSRP stands for Manufacturer’s Suggested Retail Price. It is the price recommended by the manufacturer for the sale of their product in retail stores. Manufacturers usually set the MSRP based on production costs, market demand, and market research. The MSRP serves as…

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