A landing page is a web page that allows visitors to access and interact with your website. The main purpose of a landing page is to promote your product or service and drive conversions by encouraging visitors to take action. Landing pages are typically separate from the rest of the website, as they focus on a single goal such as signing up for an email list, making a purchase, or downloading an ebook.
Landing pages can be compared to squeeze pages, which are also webpages that have one main purpose; however, squeeze pages are often more focused on getting information from users rather than promoting a product or service. Squeeze pages usually require visitors to fill out a form before they’re able to move further into the website, while landing pages often let visitors explore the rest of the website after they’ve completed the goal of the page. Landing pages tend to be more comprehensive than squeeze pages and include additional content such as images, multimedia assets, customer testimonials and reviews in order to create an engaging user experience.
The primary difference between landing pages and squeeze pages is their intended outcome – while the goal of a landing page is typically centered around converting visitors into leads or customers through taking action such as subscribing or purchasing something from your site, squeeze pages aim more towards collecting data from users that can help you better understand their needs. Squeeze pages require users to submit information about themselves (such as their name and email address) in exchange for something like an eBook or free trial so that you can follow up with them later on in order to nurture them into becoming paying customers.
Ultimately, both landing pages and squeeze pages are important components of any successful digital marketing strategy – each type has its own benefits which should be carefully considered when developing any online marketing campaign. Whether you’re trying to acquire leads through data collection on your website or convert those leads into sales using engaging calls-to-action; having effective landing and squeeze pages will help ensure success!
