Microconversions are touchpoints within a user’s journey that indicate there is potential for a macro-conversion. As ecommerce businesses strive to increase CRO, they must be aware of the importance of microconversions as they can provide insight into customer behavior and ultimately lead to more successful sales. Microconversions are critical because they signify small wins along the customer’s path journey such as subscribing to an email list, downloading content or adding items to their cart. By understanding these touchpoints and tracking them effectively, ecommerce businesses have the opportunity to learn more about their customers’ needs and make better decisions on how best optimize their marketing efforts for higher conversion rates in the long run.
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