Keyword ranking is the process of determining the relative importance and relevance of a particular keyword or key phrase in comparison to other words and phrases. It is a metric for measuring how well a website is optimized to rank for targeted queries on search engines. Keyword ranking can be used to adjust content, identify new opportunities, and track progress over time.
Unlike keyword research, which is typically focused on generating keyword ideas based on trends and other metrics, keyword ranking involves actually measuring the performance of existing keywords. This includes identifying their position in search engine results pages (SERPs), as well as analyzing click-through rates (CTR) and average monthly search volumes (AMSV). The goal of this process is to determine which keywords are worth optimizing for, and which ones should be downplayed or removed altogether.
When compared to SEO tracking, another related term, keyword ranking is more focused on understanding how certain keywords are performing in relation to others rather than providing an overall picture of success for all aspects of a website’s SEO. While SEO tracking does provide insight into organic rankings, it doesn’t measure individual performance per se but rather takes into account the overall success of a website across multiple organic factors such as page speed or backlinks.
Keyword ranking also differs from SEO tracking in that it provides an analysis of how users interact with each keyword instead of simply taking its rankings into account. This involves looking at user behavior such as CTRs or bounce rates as well as assessing engagement data such as time spent on page or conversions. By taking these different metrics into consideration when measuring keyword performance, marketers can gain valuable insights into how effective their strategies are at driving organic traffic.
