Keyword research is the process of discovering and analyzing words and phrases that customers use to search for products, services, or information. It involves finding keywords that are both relevant to your business and have a high search volume. Keywords can be identified through several methods, including keyword research tools, competitor analysis, and surveys. The goal of keyword research is to understand customer intent so you can create content that meets their needs.
Compared to market research, keyword research is more narrowly focused on customer search behavior. Whereas market research looks at overall customer preferences and trends in order to inform decisions such as product development or marketing campaigns, keyword research focuses solely on understanding what people are searching for online. It can provide valuable insight into how customers think about a particular topic or product and is essential for developing an effective content strategy.
Using keyword research tools such as Google AdWords, marketers analyze the popularity of different terms related to their product or service in order to inform content creation efforts by focusing on topics and keywords users are actually searching for. This helps ensure that content created will show up when potential customers are searching for information related to a specific topic or product. Additionally, it helps marketers understand which terms are associated with higher search volumes so they can prioritize those terms when creating content. Finally, it allows for optimization of existing content by helping marketers identify gaps in terms where there’s potential for additional traffic if more targeted content is created around those terms.
In conclusion, keyword research helps businesses determine what customers want from their products or services so they can create targeted content that will attract potential buyers — ultimately driving sales and increasing profits.
