Order Value is a measure of the total amount a customer spends on an order. It is often used to differentiate between customers who purchase larger amounts than others. Order Value is different from Average Order Size, which measures how many items a customer purchases in each order regardless of the total amount spent.
Author
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Mia Croney graduated from the University of Maine at Orono with a Bachelor of Media Studies/Communications. She is a dual citizen, originally from St. John New Brunswick, Canada. Prior to joining Helm, she worked at law firms and non-profits, and she is excited to get back to her roots in communications. In her free time, she enjoys exploring Portland museums, bookstores, and movie theaters.