On-page optimization is the process of optimizing individual webpages in order to improve their search engine rankings and visibility. It involves optimizing both the content and HTML source code of a page, as well as making sure that the page is relevant to the keywords being searched for. On-page optimization can help to improve the ranking of a website, drive more traffic to it, and increase its overall visibility on search engines.
On-page optimization should not be confused with off-page optimization, which requires activities outside of the actual webpage. Off-page optimization involves activities such as link building, social media marketing, and content creation and distribution. While on-page optimization focuses on ensuring that a page has all the right pieces in place to ensure optimum search engine results, off-page optimization works to increase visibility elsewhere on the internet. Both types of SEO are essential for long term success online, but have different goals and approaches.
