About Us
Our Purpose
Do you find yourself drowning in a sea of confusing jargon every time you try to learn something new about online marketing? Us, too–and we’re online marketing experts! (And don’t even get us started on the acronyms!)
That’s why we created this up-to-date database to provide an intuitive source of useful definitions and terminology, allowing you to stay ahead of the curve and leverage the lingo in the ever-evolving world of ecommerce and digital marketing.
From buzzwords like “omnichannel marketing” and “customer journey mapping” to more technical terms like “conversion rate optimization” and “programmatic advertising,” we’ve got it all covered.
The Team
This glossary was created and is continuously maintained by the ecommerce specialists at First Pier, a strategic Shopify agency that brings decades of ecommerce experience working with brands and boutiques to build—and grow—high-performance online businesses.
Get In Touch
Looking for a definition you don’t see here? Need help growing your e-commerce business? Reach out. We’d love to hear from you.
