Conor went to college at Simon Fraser University in British Columbia, Canada. Since then, his work experience has focused on providing customer service in a range of industries including a winery, a utility company, and a law firm. As an account specialist at Helm, Conor helps clients find creative solutions to their problems. He lives with his partner, three cats, and a dog in South Portland and loves hiking, eating vegan food, and watching trashy reality TV.
Dynamic content is any type of content that is tailored, personalized, and constantly updated to meet the needs of a specific audience. It utilizes data analytics to determine what pieces of content are most relevant for a particular user or group, and then dynamically delivers those pieces in real-time. This type of content is important …
Crowdsourced content is content that is sourced from the public in general. This can include responses to polls, surveys, crowdsourcing of ideas, and more. Typically, this content is voluntary and generated by average consumers, which means it can be seen as more genuine than other forms of user-generated content. Crowdsourced content provides businesses with a …
User-generated content (UGC) is a term used to describe any form of content created by users, such as reviews, posts, photos, and videos. UGC is a type of crowdsourced content, meaning that it is created by multiple individuals instead of one person or company. The importance of UGC to businesses lies in its ability to …
Content marketing is a type of digital marketing strategy that involves creating and sharing content such as videos, infographics, blog posts, social media posts, and other forms of content with the goal of driving more traffic to a website and converting that traffic into customers. Content marketing is an important part of any ecommerce business’s …
Closed-loop marketing is a powerful tool that can help organizations better measure, analyze and optimize their ROI (return on investment). It involves tracking the customer journey from start to finish – from initial introduction to purchase to post purchase engagement. Essentially, closed-loop marketing enables businesses to identify how customers are interacting with their content and …
APIs (Application Programming Interfaces) are a critical component of any tech stack, providing the means for software to communicate and interact with one another. APIs consist of a set of commands, functions, protocols and routines that allow two applications to share data in real time and facilitate the transfer of information between them. This enables …
An editorial calendar is a tool used by content creators, marketers, publishers, and other professionals to plan, organize and track content creation or publication. It is essentially a document or chart that lists out the topics, ideas and types of content that will be created or published in the future. This includes blog posts, articles, …
A domain name is a unique identifier for an entity or organization within the vastness of the Internet. It is typically used by web servers to identify and differentiate websites from one another, and it takes the form of a combination of letters, numbers, and other characters followed by a top-level domain (TLD) suffix. For …
Digital commerce, sometimes referred to as e-commerce, is the buying and selling of goods and services over the internet. It allows users to purchase items online without ever having to leave the comfort of their home or office. This concept has revolutionized traditional retail methods, allowing customers to access a much larger selection of products …
Crowdsourcing is the process of sourcing tasks or projects to a large pool of people or community, often via the Internet. It typically involves outsourcing specific jobs or functions to many individuals, rather than employing a single individual or organization to complete the task. Crowdsourcing is different from traditional outsourcing in that it usually involves …
