Conor went to college at Simon Fraser University in British Columbia, Canada. Since then, his work experience has focused on providing customer service in a range of industries including a winery, a utility company, and a law firm. As an account specialist at Helm, Conor helps clients find creative solutions to their problems. He lives with his partner, three cats, and a dog in South Portland and loves hiking, eating vegan food, and watching trashy reality TV.
Content Optimization System (COS) is a tool used to enhance the effectiveness of content on websites and other digital platforms, making it more attractive and engaging. It can be compared to Search Engine Optimization (SEO), which focuses primarily on optimizing website visibility in search engine results. However, COS goes beyond this by also taking into …
SMS, or Short Message Service, is a type of communication that utilizes text messages over cellular networks. It is a technology that allows users to exchange short text messages with other users, usually up to 160 characters in length. This type of communication has grown significantly since its introduction in 1992, and it has become …
Average Time on Site is a metric that measures the length of time that a user spends on a website or web page during their visit. It is an important indicator of user engagement and helps to provide insight into how content is being consumed by visitors. Average Time on Site can be used to …
Funnel abandonment rate is a metric used in digital marketing to measure the percentage of people who leave a sales funnel before completing their desired action. It measures how effective the sales process is at converting leads into customers, as well as provides insight into why leads are dropping out of the funnel. The most …
A tech stack is a collection of software programs, tools, and frameworks used to create a web or mobile application. It includes both front-end and back-end components. The front-end is the user interface (UI) where users interact with the application. This consists of programming languages such as HTML and CSS, as well as JavaScript libraries …
Lead generation is a process of identifying and cultivating potential customers for a company’s products or services. It involves collecting contact information, such as names and email addresses, from prospective buyers with the intention of converting them into customers. Lead generation is an important aspect of digital marketing because it allows businesses to identify and …
Wireframes are used in web design to provide a visual structure and framework for how key elements of the website should be laid out and interact with one another. They act as a blueprint for the entire web page, allowing for easy design modifications before development efforts have been made. Wireframes can be created using …
Market intelligence is the collection and analysis of data to gain insights into current and future market conditions, customer trends, competitive activities, and other elements that can influence the success of a business. It involves tracking key industry developments, gathering customer feedback and analyzing them for actionable insights. It is different from market research in …
Market research is the process of gathering and analyzing data to understand customers, competitors, and the industry in order to make informed decisions. It involves understanding customer needs, wants, and behavior, as well as identifying market opportunities. Market research helps businesses gain insight into their target audience and improve their product offerings, pricing strategy, marketing …
A Customer Data Platform (CDP) is a type of software that helps businesses to organize their customer data in a consistent, centralized way. By collecting, managing and organizing all customer data from various sources in one place, companies can gain deeper insights into their customers’ preferences and behaviors. Having a CDP is increasingly important for …
