Conor went to college at Simon Fraser University in British Columbia, Canada. Since then, his work experience has focused on providing customer service in a range of industries including a winery, a utility company, and a law firm. As an account specialist at Helm, Conor helps clients find creative solutions to their problems. He lives with his partner, three cats, and a dog in South Portland and loves hiking, eating vegan food, and watching trashy reality TV.
A Content Management System (CMS) is an application used to easily create, update and manage digital content within an organization or company. This includes text, images, audio files, video files, and other digital objects which can be indexed and organized for retrieval. It is typically used for enterprise content management (ECM), web content management (WCM) …
A Search Engine Results Page (SERP) is a page that is generated by a search engine when a user enters a query into the search bar. It is the page that lists the results of the query and provides links to relevant websites. SERPs are an important part of SEO (Search Engine Optimization), as they …
CRO, or Conversion Rate Optimization, is a technique used by ecommerce businesses to increase their conversion rates and maximize the number of customers who purchase their products or services. It involves analyzing user behavior patterns while they are visiting a website in order to identify methods that can be used to increase the rate at …
Click to open rate (CTOR) is a metric that measures the effectiveness of an email marketing campaign by determining how many people opened an email after receiving it. It generally expresses the ratio of opened emails to total emails sent and is usually represented as a percentage. The higher the ratio, the more successful the …
A/B Testing is a method used in marketing and product development to compare two versions of a system, product, or website against each other in order to determine which one performs better. It is also known as split testing or bucket testing. This type of testing involves creating two nearly identical versions of the same …
Customer lifetime value (CLTV) is a measure of the total amount of revenue a business can expect to generate from a single customer or group of customers over the period of their relationship with the business. It encompasses both short-term and long-term financial measures, and focuses on customer profitability, which makes it different from similar …
ROI, or Return on Investment, is a metric used to measure the profitability of an investment. It expresses the gain or loss of an investment relative to the original cost. ROI can provide a helpful indication of how effective an organization’s investments are in terms of generating revenue and increasing growth. Formula: (Gain from Investment …
Customer Lifespan is the length of time that a customer has a relationship with a company. It is often used to track customer loyalty, as well as to measure the effectiveness of marketing and retention efforts. The concept of Customer Lifespan is often confused with Customer Lifetime Value (CLV), which is an estimate of the …
Customer Value is a term used to describe the exchange between a customer and a company that provides value from both perspectives. It is closely related to Customer Satisfaction, but while satisfaction focuses on how well a product or service meets a customer’s needs, Customer Value looks at the relative worth of the product to …
Average Purchase Frequency (APF) is a metric used to measure the rate at which customers purchase from a business over a certain period of time. It is often used to compare the purchasing habits of customers over different timescales, such as monthly or annually. Average Purchase Frequency can also be used to determine how frequently …
