Mia Croney graduated from the University of Maine at Orono with a Bachelor of Media Studies/Communications. She is a dual citizen, originally from St. John New Brunswick, Canada. Prior to joining Helm, she worked at law firms and non-profits, and she is excited to get back to her roots in communications. In her free time, she enjoys exploring Portland museums, bookstores, and movie theaters.
What is MSRP? MSRP stands for Manufacturer’s Suggested Retail Price. It is the price recommended by the manufacturer for the sale of their product in retail stores. Manufacturers usually set the MSRP based on production costs, market demand, and market research. The MSRP serves as a guideline for retailers to price their products competitively while …
As the world of e-commerce continues to grow, understanding the potential market size becomes crucial for businesses of all sizes. One key metric used to gauge this potential is the Total Addressable Market (TAM). What is Total Addressable Market (TAM)? Total Addressable Market, or TAM, refers to the total revenue opportunity available for a product …
A winback campaign is a type of marketing strategy aimed at re-engaging customers who have become inactive or who have stopped buying from a company. These campaigns typically involve incentives such as discounts, loyalty points, or rewards that are designed to attract the customer back to the company’s products and services. The goal of these …
A hyperlink is a reference to another web page or file that can be clicked on to open and access the content. Hyperlinks are often created from text, images, or other elements of the web page and connect to another destination within the same website or a different website. Compared to a similar term, a …
A soft bounce is an email message that fails to be delivered to its intended recipient due to a temporary issue with the receiving server or mailbox. It is different from a hard bounce, which occurs when an email fails to be delivered permanently due to a long-term issue or incorrect email address. Additionally, a …
A hard bounce, also known as a permanent bounce, is an email message that has been returned to the sender because the recipient’s address is invalid or no longer in use. This type of bounce occurs when the domain name of the recipient’s email address is incorrect or the email server can’t be found. Once …
Year to Date (YTD) is a term used to refer to the period starting from the beginning of the current calendar year up until the current date. YTD can be used to measure performance or progress during that specific time frame, and can be compared with other similar terms such as Year Over Year (YOY) …
Year over Year (YOY) is a financial term used to compare performance and growth between two periods of time. It is commonly used to measure the performance of investments, companies, or markets. YOY is calculated by comparing one set of figures from one period of time to the same set of figures for the previous …
A heatmap is a type of data visualization that employs color-coded graphical representations of data, typically used to show the intensity of an observation relative to other observations within a dataset. Heatmaps are often used to represent the distribution and trends of quantitative data over two or more variables. By visualizing data in this manner, …
Widen the Funnel is a marketing strategy that aims to increase the reach of a brand by targeting a larger pool of potential customers. This involves strategies such as creating content and campaigns that appeal to multiple segments of the population, expanding into new markets, and running targeted advertising campaigns. As opposed to narrowing the …
