Mia Croney graduated from the University of Maine at Orono with a Bachelor of Media Studies/Communications. She is a dual citizen, originally from St. John New Brunswick, Canada. Prior to joining Helm, she worked at law firms and non-profits, and she is excited to get back to her roots in communications. In her free time, she enjoys exploring Portland museums, bookstores, and movie theaters.
An XML Sitemap is a text file of URLs on a website that can be read by search engine bots to help them index and understand a website’s structure. The XML Sitemap provides details about the pages on the site, such as when they were last updated, how often they change, and their importance relative …
HTML stands for HyperText Markup Language and is a language used for creating websites. It is made up of elements, or tags, which are used to structure content on a website and give it meaning. HTML differs from another web language, JavaScript, because it is not considered a programming language; instead HTML acts as the …
Advertisers use n-gram analysis to measure the effectiveness of their PPC campaigns by looking at the frequency and order of words or phrases that appear within search engine results pages (SERPs). This allows them to create more targeted campaigns that are more likely to be successful. N-grams can also help identify related topics in web …
Contribution margin is a key metric used in cost-volume-profit analysis. It is defined as the amount of sales revenue that remains after subtracting the variable costs associated with producing those goods or services. The contribution margin can be expressed as either a dollar amount (total contribution margin) or as a percentage of sales. The formula …
ROAS (Return On Advertising Spend) is a key performance indicator used to measure the success of an advertising campaign. It looks at the total revenue generated from each dollar spent on advertising. This metric is important for business owners, as it provides an indication of their marketing efforts’ efficiency and effectiveness in generating sales. By …
The top of the funnel (TOFU) is the initial stage in a customer’s journey. It is when customers first become aware of a brand and its offerings. The TOFU stage is often compared to the middle of the funnel (MOFU), which is further along in the customer journey. While both TOFU and MOFU are important …
A qualified lead is a potential customer who meets specific criteria that indicate they are likely to become a successful customer. Qualified leads must have the need, means, and authority to buy the product or service being offered. They should also be in the right stage of the buyer’s journey. Qualified leads can be identified …
Off-page optimization is the practice of optimizing a website for search engine visibility and rankings by creating content and constructing relationships on external sites or platforms. It is the opposite of on-page optimization, which focuses on the internally facing aspects of a website such as content, HTML tags, meta data, image alt text, and navigation …
On-page optimization is the process of optimizing individual webpages in order to improve their search engine rankings and visibility. It involves optimizing both the content and HTML source code of a page, as well as making sure that the page is relevant to the keywords being searched for. On-page optimization can help to improve the …
A microsite is a small website that usually focuses on a single topic or product. It typically consists of several pages with information and resources related to it, such as text, images, videos and interactive elements. Microsites are often used for marketing campaigns, content marketing, product launches or other initiatives that require a separate web …
