Mia Croney graduated from the University of Maine at Orono with a Bachelor of Media Studies/Communications. She is a dual citizen, originally from St. John New Brunswick, Canada. Prior to joining Helm, she worked at law firms and non-profits, and she is excited to get back to her roots in communications. In her free time, she enjoys exploring Portland museums, bookstores, and movie theaters.
Keyword stuffing is a technique of overusing keywords in website content in order to manipulate search engine rankings. It is a type of black hat SEO (Search Engine Optimization) used by unscrupulous webmasters to attempt to game the system and increase their website’s visibility in search results. The practice involves cramming multiple instances of the …
Infographics are visual representations of data or information that are designed to make complex topics easier to understand. They usually include images, text, and charts in order to create a comprehensive and eye-catching presentation. Infographics can be used for a variety of purposes, such as marketing campaigns, educational materials, and scientific content. Infographics differ from …
A blog is an online platform that allows users to post content such as text, images, audio, and video. It is similar to a website in that it has a domain name and can be used to create content-rich pages. However, unlike websites, blogs are typically updated frequently with new content and focus on a …
A zero cost strategy in marketing is a way to promote products and services without spending money. This type of strategy can be very beneficial for small businesses or those with tight budgets. One example of a zero cost strategy is using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your business …
Viral content is content that is shared rapidly across the internet. It’s typically creative, humorous and eye-catching. This type of content has the potential to be seen and shared by a large audience. Viral marketing involves leveraging this type of content for promotional purposes. Companies are increasingly using viral content to spread their brand message. …
A QR code, or Quick Response code, is a type of two-dimensional barcode that stores information in a machine-readable format. It is used to quickly and easily transfer data such as URLs, contact information, and other types of data between devices. In the current mobile-dominated climate, QR codes are becoming increasingly important for websites as …
Javascript is a high-level, dynamic programming language that is used to create interactive webpages and web applications. It is one of the core technologies used for building websites, alongside HTML and CSS. Javascript allows website developers to create highly interactive experiences for their users, such as drop-down menus or automatically updated content. This makes it …
Engagement rate refers to the percentage of an audience that interacts with a particular post, advertisement, or content piece. It essentially is a measure of how successful a piece of content was in engaging its viewers. Engagement rates are especially important for marketers and businesses because they can be used to assess the success of …
Evergreen content is a type of content that remains relevant and useful to readers over time. It is important to business’ marketing strategy because it allows them to reach a broad, dedicated audience with their content. For example, if a business were to write an article on how to set up a website utilizing HTML, …
An ebook is an electronic book, a digital publication that can be read on any device with the proper software or app. It is an important part of content marketing because it provides readers with valuable information that they may not otherwise find in other formats. Ebooks can be used to reach a wider audience …
