Mia Croney graduated from the University of Maine at Orono with a Bachelor of Media Studies/Communications. She is a dual citizen, originally from St. John New Brunswick, Canada. Prior to joining Helm, she worked at law firms and non-profits, and she is excited to get back to her roots in communications. In her free time, she enjoys exploring Portland museums, bookstores, and movie theaters.
Frequency capping is an essential tool for advertisers and marketers to strategically target their campaigns and maximize their effectiveness. It is a system used to control the number of times an advertisement or message can be delivered to a single user or group of users. By limiting the frequency of ad delivery, advertisers are able …
ETL stands for Extract, Transform, Load, and is a process used to collect data from disparate sources, transform the data into specific formats, and load it into other databases or data warehouses. This process is essential for businesses that want to analyze their data and use it to make informed decisions. In business analysis and …
Units per Transaction (UPT) is a term used to measure the average number of individual items sold for every transaction that takes place. UPT is closely related to Average Basket Size (ABS), which is a similar metric used to measure the total expenditure for each basket or transaction. But unlike ABS, UPT does not factor …
Keyword research is the process of discovering and analyzing words and phrases that customers use to search for products, services, or information. It involves finding keywords that are both relevant to your business and have a high search volume. Keywords can be identified through several methods, including keyword research tools, competitor analysis, and surveys. The …
Keyword ranking is the process of determining the relative importance and relevance of a particular keyword or key phrase in comparison to other words and phrases. It is a metric for measuring how well a website is optimized to rank for targeted queries on search engines. Keyword ranking can be used to adjust content, identify …
An ESP (Email Service Provider) is a tool or service used for managing email campaigns for businesses and organizations. It provides the technical infrastructure, delivery mechanisms, and support services to send and track email campaigns. The ESP is the go-to platform for creating emails—from templates to custom designs—and managing lists of contacts and newsletters. The …
A gateway is a term used to refer to a device or software application that acts as an entry point for connecting one network to another. A gateway usually provides translation services, allowing devices on different networks to communicate with each other in a compatible manner. This is especially useful for networks that use proprietary …
Enterprise Resource Planning (ERP) is a type of system that enables businesses to manage different aspects of their operations including inventory, sales, customer relations management, accounting and human resources. ERP software is an integrated suite of applications that store and process data from multiple departments within an organization. This allows for a more efficient way …
Payment gateways are secure digital platforms that enable the processing, authorization, and acceptance of payments between a merchant and customer. Payment gateways enable merchants to accept payments through multiple payment methods such as credit cards, debit cards, digital wallets, bank transfers, and alternative payment methods like Apple Pay or PayPal. Payment gateways are responsible for …
Customer journey mapping is a comprehensive process of identifying and documenting the steps that a customer takes in their interactions with an organization. This process involves visualizing the touchpoints between the customer and stakeholders within the company and analyzing how each interaction affects the customer’s experience. It can also provide invaluable insights on how the …
