Mia Croney graduated from the University of Maine at Orono with a Bachelor of Media Studies/Communications. She is a dual citizen, originally from St. John New Brunswick, Canada. Prior to joining Helm, she worked at law firms and non-profits, and she is excited to get back to her roots in communications. In her free time, she enjoys exploring Portland museums, bookstores, and movie theaters.
Keywords in marketing are words and phrases used to capture the attention of potential customers or clients when they are researching a product or service. They help to create a connection between the customer and the company, making it easier for them to find what they are looking for. Keywords impact SEO (Search Engine Optimization) …
Wholesale is a business practice where businesses, particularly manufacturers and retailers, purchase large quantities of goods at a discounted price from suppliers in order to resell them to customers. Wholesale plays a significant role in ecommerce as it makes it easier for online businesses to buy products in bulk and at lower costs than buying …
Cost per acquisition (CPA) is a type of performance-based marketing used to measure the success of an advertising campaign. It is different than cost per click (CPC) and customer acquisition cost (CAC). With CPA, advertisers pay a set fee every time a user converts on their ad, usually through some form of purchase or signup. …
User interface (UI) design is the process of making user interfaces for software or machines with a focus on looks or style. UI design is important because it can make a good first impression on customers, and it can help make using a product more enjoyable. Good UI design can also increase customer loyalty, and …
A big part of having a successful website is making sure the user experience (UX) is up to par. This can be tricky to accomplish because it involves understanding how people interact with sites and what their needs are. A lot of times, people confuse UX with UI, but there is a big difference between …
When it comes to ecommerce, one of the most important aspects to consider is social proof. Social proof, also known as informational social influence, is a psychological phenomenon where individuals ascertain their behavior, opinions or beliefs based on what others in their immediate environment are doing or saying. It’s the same kind of idea that …
Gross Profit Margin (GPM) is an important financial measure in the business world. It is the ratio of a company’s total revenue minus its cost of goods sold (COGS). GPM indicates how profitable a company is and how much cash it has left after paying for the costs associated with producing or providing its goods …
User segmentation for marketing is the process of dividing a company’s customer base into smaller, more targeted groups based on shared attributes such as age, geographic location, gender, purchase history, income level and interests. These subgroups allow companies to focus their efforts on specific audiences that are likely to be more receptive to their marketing …
A product detail page (PDP) is an important tool for ecommerce businesses to increase customer engagement and sales. It allows businesses to provide customers with detailed information about a product or service, including images, specifications, features, pricing, and customer reviews. This information helps to dispel any uncertainty that the customer may have about a product …
COGS stands for “Cost of Goods Sold“, and is an accounting term used to denote the direct costs associated with producing a specific good or service. This cost includes the purchase price of materials, labor costs such as wages, and any other direct expenses related to the production of the item or service in question. …
