Mia Croney graduated from the University of Maine at Orono with a Bachelor of Media Studies/Communications. She is a dual citizen, originally from St. John New Brunswick, Canada. Prior to joining Helm, she worked at law firms and non-profits, and she is excited to get back to her roots in communications. In her free time, she enjoys exploring Portland museums, bookstores, and movie theaters.
Upselling is a sales technique that encourages customers to purchase more expensive or higher-end products compared to the ones they are initially interested in. It is a form of persuasive selling that focuses on marketing more profitable items, either to increase the value of the original sale or to maximize revenue for the business. Upselling …
Cross selling is a sales technique used by businesses to sell additional products or services to existing customers. It is the act of pitching complementary products or services that may be beneficial to the customer, in addition to those they have already purchased. Cross selling is closely related to upselling, however there are some distinct …
Data mining is the process of extracting useful information and patterns from large datasets. It is a subset of machine learning and artificial intelligence, where algorithms are used to discover patterns in data that can be used to make decisions and predictions. Data mining is a way to gain insights from structured and unstructured data …
Big Data is a term that refers to the large amount of data that is collected, stored and analyzed by organizations, companies and individuals in order to gain insights into trends, patterns and behavior. It differs from “traditional” data in its sheer volume and velocity; traditional methods of processing such datasets are insufficient. Big Data …
Balanced Scorecards are a performance measurement tool used by organizations to monitor and assess their success in achieving the established goals and objectives. This strategic management system emphasizes the importance of both financial and non-financial metrics as part of an organization’s strategy. Balanced Scorecards can involve detailed measurements that span over a variety of areas …
A DAM (digital asset management) is a system that stores, organizes, and manages digital assets such as images, videos, audio files, documents, and other types of multimedia content. It is an important tool in ecommerce because it provides a central repository for company-wide digital content and allows users to access the same data without needing …
Objectives and Key Results (OKRs) are a strategic framework used to align organizational goals and objectives with tangible, measurable results. They help organizations set higher-level objectives that guide the overall direction of their efforts. Through key results, these objectives can be broken down into smaller, actionable steps which are then monitored over time. OKRs have …
KPI, or Key Performance Indicators, is a metric used to measure the performance of an organization, team, or individual. It typically involves tracking particular activities and determining how well those activities are performing against set goals. For example, a KPI could be measuring the number of customer complaints received in a month to gauge whether …
Chargeback is a transaction reversal initiated by the cardholder or issuing bank in response to a dispute. It is a method of consumer protection that allows cardholders to recoup their money from transactions that have not gone according to plan. Chargebacks are different than refunds, as refunds are initiated by the merchant, whereas chargebacks can …
EAN, or European Article Number, is a global standard for product identification. It is most often used in the form of a bar code printed on products to identify them and make them easier to scan at the checkout. EANs are similar to UPCs (Universal Product Codes) but have a greater range of numbers assigned …
