Mia Croney graduated from the University of Maine at Orono with a Bachelor of Media Studies/Communications. She is a dual citizen, originally from St. John New Brunswick, Canada. Prior to joining Helm, she worked at law firms and non-profits, and she is excited to get back to her roots in communications. In her free time, she enjoys exploring Portland museums, bookstores, and movie theaters.
A Universal Product Code (UPC) is a type of barcode that is used to identify products for sale. It is composed of 12 numerical digits, which are printed on labels and stored in the database of the manufacturer or retailer. UPCs are also sometimes referred to as Global Trade Item Numbers (GTINs). The main difference …
GTIN stands for Global Trade Item Number and it is a unique 14-digit identifier that is used to identify products, services, or other trade items. It is also known as EAN (European Article Number). GTINs are often used by retailers, manufacturers, and suppliers to manage inventory and track product sales across various channels. GTINs are …
A stock keeping unit (SKU) is a unique identification code that is used to track products within a company’s inventory system. SKUs are typically assigned by the company and consist of both numbers and letters or symbols. They can be used to identify distinct variations of an item like color, size, or model number, as …
Unsubscribe Rate, also known as the opt-out rate, is a marketing term that describes the percentage of subscribers who choose to no longer receive emails from an organization. This rate is calculated by dividing the total number of people who have opted out of receiving emails by the total number of email subscribers. It’s a …
Open Rate is a metric used in email marketing to measure the number of recipients who have opened an email message out of the total number of recipients who received it. The Open Rate can be calculated by dividing the number of unique opens by the number of emails delivered, multiplied by 100. It is …
Cost Per Click (CPC) is a key metric that advertisers use to measure the cost of each click on an advertisement. It is used to gauge the effectiveness of online advertising campaigns and to help marketers determine their return-on-investment (ROI). CPC is calculated by dividing the total amount spent on an advertising campaign by the …
Click Through Rate (CTR) is an important metric in online advertising, as it measures the success of online ads. CTR is used to gauge how effective an advertiser’s campaigns are by measuring the ratio of users who click on a specific link to the number of total users who view the page or advertisement. The …
Exit rate is an important metric for measuring website performance and user engagement. It helps webmasters identify which areas of their site are underperforming and need to be improved in order to keep users engaged. Unlike bounce rate, which measures the percentage of visitors who navigate away from a page on a site after only …
Bounce rate and exit rate are related metrics used to measure website performance and user engagement. Bounce rate is defined as the percentage of website visitors who navigate away from a page on a site after only viewing that one page. An example of this would be a visitor accessing your homepage but then leaving …
Retention in marketing is the process of keeping customers engaged and interested in a company’s products or services. It involves identifying, understanding, and involving customers with activities to build relationships, increase loyalty, and create brand affinity. This is different from acquisition as it focuses on maintaining existing customers rather than bringing in new ones. Retention …
