Mia Croney graduated from the University of Maine at Orono with a Bachelor of Media Studies/Communications. She is a dual citizen, originally from St. John New Brunswick, Canada. Prior to joining Helm, she worked at law firms and non-profits, and she is excited to get back to her roots in communications. In her free time, she enjoys exploring Portland museums, bookstores, and movie theaters.
Acquisition in marketing is the process of attracting new customers and growing a business. It typically involves campaigns targeting potential customers to increase brand awareness, product education and sales. Acquisition is one of the two main components of customer lifetime value (CLV), along with retention, and the two are closely related. The other key element …
Referrals are a form of word-of-mouth marketing that helps to spread the message about a product or service and boost brand recognition. Referrals can have a powerful influence on both acquisition and retention strategies, as they provide an endorsement from an existing customer that can be used to attract more customers. When it comes to …
Affiliate marketing is an online marketing strategy in which companies or individuals promote products or services of another business for a commission. It’s different from referrals in several key ways. With referral programs, customers earn rewards for referring other people to the company, typically through a code or link that they provide them. In affiliate …
Order Value is a measure of the total amount a customer spends on an order. It is often used to differentiate between customers who purchase larger amounts than others. Order Value is different from Average Order Size, which measures how many items a customer purchases in each order regardless of the total amount spent.
Average Order Value (AOV) is a key metric used to measure the success of e-commerce businesses. It is the average amount that customers spend per order on your website or mobile app. This statistic is important for understanding how profitable your business model is, and what areas could be improved in order to increase it. …
The Marketing Efficiency Ratio (MER) is a key metric used to measure the success of digital marketing campaigns. It is calculated by dividing the total revenue generated by a particular marketing campaign by its cost. This helps businesses understand how efficient their marketing investments are. MER allows for comparisons between different campaigns and can be …
CAC, or Customer Acquisition Cost, is a metric used to measure the cost associated with acquiring new customers. It is calculated by dividing all costs associated with acquiring new customers (such as marketing and advertising expenses) by the total number of customers acquired over a specified time period. It’s important to keep in mind that …
