Bundling is a marketing strategy that involves selling multiple products or services as a single package at a discounted rate compared to the total price of each item purchased individually. For example, a restaurant might bundle their most popular meals into one combo meal, allowing customers to enjoy several items for one low price. Bundling can also be used in other industries such as technology and entertainment, where companies join together different products (like hardware, software and accessories) in order to offer greater value for customers.
Bundling is similar to the concept of package deals or combination discounts, where two or more items are sold together at a reduced price. However, with bundling, the discount typically applies only when all components of the bundle are purchased together; whereas with package deals, customers may buy multiple items from the same category at once and still get a discount. As such, package deals are more flexible than bundles and do not necessarily require buying all items in order to benefit from the combined cost savings.
