The top of the funnel (TOFU) is the initial stage in a customer’s journey. It is when customers first become aware of a brand and its offerings. The TOFU stage is often compared to the middle of the funnel (MOFU), which is further along in the customer journey. While both TOFU and MOFU are important …
A qualified lead is a potential customer who meets specific criteria that indicate they are likely to become a successful customer. Qualified leads must have the need, means, and authority to buy the product or service being offered. They should also be in the right stage of the buyer’s journey. Qualified leads can be identified …
Off-page optimization is the practice of optimizing a website for search engine visibility and rankings by creating content and constructing relationships on external sites or platforms. It is the opposite of on-page optimization, which focuses on the internally facing aspects of a website such as content, HTML tags, meta data, image alt text, and navigation …
On-page optimization is the process of optimizing individual webpages in order to improve their search engine rankings and visibility. It involves optimizing both the content and HTML source code of a page, as well as making sure that the page is relevant to the keywords being searched for. On-page optimization can help to improve the …
A microsite is a small website that usually focuses on a single topic or product. It typically consists of several pages with information and resources related to it, such as text, images, videos and interactive elements. Microsites are often used for marketing campaigns, content marketing, product launches or other initiatives that require a separate web …
Keyword stuffing is a technique of overusing keywords in website content in order to manipulate search engine rankings. It is a type of black hat SEO (Search Engine Optimization) used by unscrupulous webmasters to attempt to game the system and increase their website’s visibility in search results. The practice involves cramming multiple instances of the …
Infographics are visual representations of data or information that are designed to make complex topics easier to understand. They usually include images, text, and charts in order to create a comprehensive and eye-catching presentation. Infographics can be used for a variety of purposes, such as marketing campaigns, educational materials, and scientific content. Infographics differ from …
A blog is an online platform that allows users to post content such as text, images, audio, and video. It is similar to a website in that it has a domain name and can be used to create content-rich pages. However, unlike websites, blogs are typically updated frequently with new content and focus on a …
A zero cost strategy in marketing is a way to promote products and services without spending money. This type of strategy can be very beneficial for small businesses or those with tight budgets. One example of a zero cost strategy is using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your business …
Viral content is content that is shared rapidly across the internet. It’s typically creative, humorous and eye-catching. This type of content has the potential to be seen and shared by a large audience. Viral marketing involves leveraging this type of content for promotional purposes. Companies are increasingly using viral content to spread their brand message. …
