Engagement rate refers to the percentage of an audience that interacts with a particular post, advertisement, or content piece. It essentially is a measure of how successful a piece of content was in engaging its viewers. Engagement rates are especially important for marketers and businesses because they can be used to assess the success of …
Evergreen content is a type of content that remains relevant and useful to readers over time. It is important to business’ marketing strategy because it allows them to reach a broad, dedicated audience with their content. For example, if a business were to write an article on how to set up a website utilizing HTML, …
An ebook is an electronic book, a digital publication that can be read on any device with the proper software or app. It is an important part of content marketing because it provides readers with valuable information that they may not otherwise find in other formats. Ebooks can be used to reach a wider audience …
Frequency capping is an essential tool for advertisers and marketers to strategically target their campaigns and maximize their effectiveness. It is a system used to control the number of times an advertisement or message can be delivered to a single user or group of users. By limiting the frequency of ad delivery, advertisers are able …
Units per Transaction (UPT) is a term used to measure the average number of individual items sold for every transaction that takes place. UPT is closely related to Average Basket Size (ABS), which is a similar metric used to measure the total expenditure for each basket or transaction. But unlike ABS, UPT does not factor …
Dynamic content is any type of content that is tailored, personalized, and constantly updated to meet the needs of a specific audience. It utilizes data analytics to determine what pieces of content are most relevant for a particular user or group, and then dynamically delivers those pieces in real-time. This type of content is important …
Crowdsourced content is content that is sourced from the public in general. This can include responses to polls, surveys, crowdsourcing of ideas, and more. Typically, this content is voluntary and generated by average consumers, which means it can be seen as more genuine than other forms of user-generated content. Crowdsourced content provides businesses with a …
User-generated content (UGC) is a term used to describe any form of content created by users, such as reviews, posts, photos, and videos. UGC is a type of crowdsourced content, meaning that it is created by multiple individuals instead of one person or company. The importance of UGC to businesses lies in its ability to …
Content marketing is a type of digital marketing strategy that involves creating and sharing content such as videos, infographics, blog posts, social media posts, and other forms of content with the goal of driving more traffic to a website and converting that traffic into customers. Content marketing is an important part of any ecommerce business’s …
Closed-loop marketing is a powerful tool that can help organizations better measure, analyze and optimize their ROI (return on investment). It involves tracking the customer journey from start to finish – from initial introduction to purchase to post purchase engagement. Essentially, closed-loop marketing enables businesses to identify how customers are interacting with their content and …
