Content Optimization System (COS)

What is a COS?

Content Optimization System (COS) is a tool used to enhance the effectiveness of content on websites and other digital platforms, making it more attractive and engaging. It can be compared to Search Engine Optimization (SEO), which focuses primarily on optimizing website visibility in search engine results. However, COS goes beyond this by also taking into account user experience metrics such as page layout and readability when improving webpages for maximum engagement with target audiences.

Author

  • Conor Wholly

    Conor went to college at Simon Fraser University in British Columbia, Canada. Since then, his work experience has focused on providing customer service in a range of industries including a winery, a utility company, and a law firm. As an account specialist at Helm, Conor helps clients find creative solutions to their problems. He lives with his partner, three cats, and a dog in South Portland and loves hiking, eating vegan food, and watching trashy reality TV.

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