What is a COS?
Content Optimization System (COS) is a tool used to enhance the effectiveness of content on websites and other digital platforms, making it more attractive and engaging. It can be compared to Search Engine Optimization (SEO), which focuses primarily on optimizing website visibility in search engine results. However, COS goes beyond this by also taking into account user experience metrics such as page layout and readability when improving webpages for maximum engagement with target audiences.