GTM (Google Tag Manager) is a free tool from Google that makes it easy to manage website tags and code snippets. It enables marketers to quickly deploy, update, and manage multiple tags on their website without having to manually edit the HTML or JavaScript code.
Key features of GTM include:
– Easy tag deployment – create and publish tags with just a few clicks.
– Advanced tracking capabilities – track user interactions across websites, apps, and other digital channels.
– Enhanced data privacy controls – set up custom rules for collecting data in compliance with GDPR/CCPA regulations.
– Automated workflow management – streamline processes such as tagging campaigns or events.
GTM works in conjunction with GMC (Google Marketing Platform) by providing a powerful platform for managing complex marketing campaigns across different channels while also enabling marketers to collect valuable customer insights from those campaigns. By combining GTM’s tag management capabilities with GMC’s analytics tools, marketers can gain deeper insights into their customers’ behaviors and preferences which can then be used to optimize future campaigns for better results.
