Terminology Index
A
B
C
- Call to Action (CTA)
- Cart Abandonment Rate
- Chargeback
- Churn Rate
- Clicks Per Mille (CPM)
- Click Through Rate (CTR)
- Click-To-Open Rate (CTOR)
- Closed-Loop Marketing
- Content Management System (CMS)
- Content Marketing
- Content Optimization System (COS)
- Contribution Margin
- Conversion Funnel
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Cookies
- Cost of Goods Sold (COGS)
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Cross Selling
- Crowdsourced Content
- Crowdsourcing
- Customer Acquisition Cost (CAC)
- Customer Data Platform (CDP)
- Customer Journey
- Customer Journey Mapping
- Customer Lifespan
- Customer Lifetime Value (CLTV)
- Customer Relationship Management (CRM)
- Customer Retention
- Customer Value
