A microsite is a small website that usually focuses on a single topic or product. It typically consists of several pages with information and resources related to it, such as text, images, videos and interactive elements. Microsites are often used for marketing campaigns, content marketing, product launches or other initiatives that require a separate web presence from the main website.
Compared to a landing page, which is similar in concept, a microsite has more information and interactive elements. Landing pages usually consist of one page with concise information about the topic or product, plus an opt-in form for user contact information. Meanwhile, a microsite can have more content such as articles, whitepapers and eBooks to inform users in more depth about the subject matter. Additionally, there may be various forms of multimedia including videos and podcasts to engage users further. A key objective of both is to capture user contact details so they can be sent promotional offers later on.
