User Experience (UX)

A big part of having a successful website is making sure the user experience (UX) is up to par. This can be tricky to accomplish because it involves understanding how people interact with sites and what their needs are. A lot of times, people confuse UX with UI, but there is a big difference between the two.

User experience is all about making sure that users have a positive experience when they visit your site. This means creating a well-thought-out design that is easy to navigate and use. Good UX also takes into account things like how fast your site loads and whether or not the user can find what they’re looking for easily.

User interface, on the other hand, is more concerned with how the website looks. This includes things like the colors, fonts, and layout of the site. While UI is important, it’s not as important as UX because a site can have a great design but be difficult to use.

When it comes to ecommerce sites, good UX is even more important because users need to be able to find products easily and checkout quickly. If your site is difficult to use, people will likely just give up and go to another site.

There are a few key things you can do to make sure your ecommerce site has good UX. First, make sure that the overall design is clean and organized. Second, add filters and search functionality so that users can easily find what they’re looking for. And third, make sure the checkout process is quick and easy to use.

By following these tips, you can create an ecommerce site that has both good UX and UI.

Author

  • Mia Croney

    Mia Croney graduated from the University of Maine at Orono with a Bachelor of Media Studies/Communications. She is a dual citizen, originally from St. John New Brunswick, Canada. Prior to joining Helm, she worked at law firms and non-profits, and she is excited to get back to her roots in communications. In her free time, she enjoys exploring Portland museums, bookstores, and movie theaters.

Scroll to Top